InnoWave and RTP launch 1st Second Screen APP in Portugal
InnoWave, a Portuguese IT Company, has announced the launch of “5i”, the first Second Screen APP for Portuguese Television. The app is currently used in the “5 para a Meia Noite” TV show, and will be rolled out for other RTP TV shows.
5i is the first app designed by a Portuguese TV channel to turn the viewer experience into something fun and interactive. The viewer can make comments, send suggestions, ask questions to the studio guests, participate in polls and access an area with additional content about guests and the backstage set, everything in real time. The interaction between the viewer and “5 para a Meia Noite” TV show stand out, allowing direct communication between the viewer’s home and the TV show.The new concept creates a new “social media” dimension of watching TV shows and by extension, provides an excellent opportunity for additional advertising revenue for the operator and for promoting other operator content.
According to Ricardo Nascimento, Associate Manager of InnoWave Technologies, “5i is an innovative project, not only in Portugal but worldwide, because of the shortage of Second-screen apps in the market, and especially because of the interactive aspect which transforms a viewer into an active participant in a TV show.I am convinced that this new way of watching television through mobile apps will, in a short period of time, become a common trend worldwide. It signifies a real revolution in interactivity since it enables a connection between the TV show and its audience, in real time and from anywhere”.
5i is available in tablets and smartphones and can be downloaded for free in App Store and Google Play.
The launch of this new concept was held at the TV Connect conference in London and will be made available for international markets after this event. InnoWave derives in excess of 50% of its revenues from international sales.
The project to create this new concept involved a team of Subject Matter Experts from Innowave Technologies, as well as Business and TV Specialists from RTP. The in-depth expertise and strong team spirit between the InnoWave and RTP staff was a crucial and determinant component in achieving the project objectives.